Why Would You Do This?
Press releases are an incredibly inexpensive way to get an enormous amount of press. A well-written press release can get a company or small business person the kind of publicity that literally can’t be bought. Writing a good press release requires experience, education and no small amount of business knowledge. Or, you can just throw five bucks at someone and waste your time with a piece of crap that won’t sell anything and will never be picked up by anyone. Either way.
This useless “press release” is really just a crappy article. But, since the person who wrote isn’t well versed in press releases, copywriting or business, they don’t know any better. The person who commissioned the press release doesn’t care what is says as long as it only cost a few bucks. The formatting is wrong and no one really knows what the hell is being sold. Read through it and tell me what they are selling. If you can, I’ll send you a buck through PayPal.
This wreck is particularly awful because it looks like it was commissioned by a legitimate company with an actual business plan rather than Don Smiley and his Giant Business of Doom that has made him sooo successful that he will do you a favor and pay you $2 for every 500 words. No, the company is huge and likely has a PR firm that handles their marketing. So what the heck is this? If the company is looking for a way to waste time, they ought to turn on a TV. If they want the most complicated way to waste time that they could have possibly devised, it looks like they’ve found it.